Friday, October 23, 2020

Forevermark and SignetPartner to Launchthe “Ever Us”Two-Stone Concept

In November 2015, Forevermark and Signet, the largest specialty retail jeweller in the US, UK and Canada, joined forces forthe launch of the “Ever Us” two-stone diamond jewelry concept. As the diamond brand from TheDe Beers Group of Companies, Forevermarkembodies the powerful association that exists between diamonds, love, and the eternal promises that couples make to one another. The “Ever Us” campaign is a perfect representation of this emotional connection.

The “Ever Us” concept is built around a two-stone diamond ring,representing the bond of friendship and love in a couple’s relationship. The ring comes with the powerful message: “One Diamond for Your Best Friend. One Diamond for Your True Love.”

The Forevermark version of the “Ever Us” ring features two round brilliant Forevermark diamonds set side by side in 18 carat gold and platinum. Less than one percent of the world’s diamonds are worthy of the Forevermark inscription. The inscription, which consists of the Forevermark icon and a unique identification number, is invisible to the naked eye, and it is the brand’s infallible promise of beauty, rarity and responsible sourcing from countries including Botswana.

The “Ever Us” two-stone diamond ring has enjoyed a wonderful reception in the US and Canada since launch. Signet’s Jared, Kay and Zales stores are carrying Ever Us, while Forevermark Jewelers offer Ever Us featuring Forevermark diamonds. Select Jared stores carrying Forevermark diamonds offer both versions of Ever Us. . “The whole is greater than the sum of its parts,”said Charles Stanley, President of Forevermark US, of the joint effort of Signet and Forevermark promoting the two stone concept

American actress Laura Prepon andE! News presenter Giuliana Rancic both donned two-stone rings on the red carpet soon after the “Ever Us” launch, paying homage to Forevermark’s longstanding relationship with Hollywood’s leading ladies. 

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