Sunday, April 21, 2024

JCDecaux set to launch in Botswana

Africa’s pioneer outdoor advertising agency, Continental Outdoor Media, is set to launch its new office in Gaborone on May 19th. The agency opened a new office in Gaborone under their new name and brand, JCDecaux which acquired it from Continental Outdoor Media on 18 June 2015 in partnership with empowerment partner and long-term investor Royal Bafokeng Holdings (RBH).

The company has now completed its integration process, and having finalised all statutory requirements, is now officially known as JCDecaux in each of the countries it operates within. Speaking to Sunday Standard on Friday, JCDecaux Botswana General Manager Sean Rasebotsa said his company is very excited to evolve with their new shareholders and grow their business, and the country, into the future. “We look forward to sharing our new products and ‘Out of Home’ know-how from around the world with our clients, suppliers and landlords in Botswana,” said Rasebotsa.

JCDecaux is Africa’s leading traditional and digital outdoor advertising company and operates in 16 countries in Africa. The company operates a wide range of analogue and digital advertising displays on highways and road arterials in metropolitan and rural areas, as well as in airports, shopping malls and other places ensuring optimal visibility for advertisers and their brands. The Botswana office is housed at Gaborone International Commerce Park, Plot 157, Unit 5.


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