Preparations by international fried chicken franchise KFC to officially launch its Add Hope Campaign initiative in Francistown are currently under way and are at an advanced stage.
KFC, which is a multinational brand, established the campaign in Botswana in 2011 as part of its philanthropic drive to fight hunger among the underprivileged members of the society.
Through this initiative, KFC solicits P2.00 donations from members of the public when they visit or buy food from its restaurants and it uses the money to support local charity organizations to provide meals to those under their care.
Charity organizations that have already benefited from this initiative include Child line Botswana and Metlha ya Bofelo in Kasane who were sponsored with food hampers to give to children under their care over the past years.
KFC has also roped in local music artists Magdeline Lesolebe (Charma Gal) of traditional dance group Culture Spears and Eugene Jackson who are ambassadors for the campaign.
Senior public relations officer at Integrated Public Relations (the company which handles publicity for KFC), Merapelo Letebele, said that this year KFC decided to spread its wings to other areas so that it can touch the lives of the needy across the country especially the children.
“This initiative has always been there but it was not officially launched.┬á KFC decided to launch it in Gaborone last year in December and it is now taking the launch to other areas across the country. We will soon be launching the campaign in Francistown and the donations will help feed the SOS Charity organization in that city,” she said.
Letebele could not divulge the amount raised since the launch last year, saying that would be able to do so in February this year.
She said that as a global company that sells food, KFC came up with the initiative to help in the fight against hunger, adding that the initiative is part of KFC’s Corporate Social Responsibility (CSR).
Letebele pleaded with the public to participate in the initiative in order to help uplift the lives of the needy more especially the children.
“We are pleading with the public to help participate in the initiative so that we can help the under privileged,” she said.