Mowana Safari Resort has added a health spa to its facilities to embrace entrepreneurial change and continuous review of the products strategic positioning in order to remain relevant and competitive.
Recently launching the new facilities, Minister of Environment, Wildlife and Tourism, Kitso Mokaila, indicated that the addition of a health spa to the already existing activities and facilities at Mowana Safari Resort is of particular significance that they earnestly wish to see in the Chobe District, especially taking into consideration that they intend to increase tourist’s length of stay in Botswana.
He pointed out that guests can increase the length of stay in the area, which, for the Chobe region in particular, calls for more variety in the type of activities and attractions it offers.
Mokaila added that the significance of the health spa is also very much in keeping with current global trends where tourists are more and more demanding some form of health activities even as they travel. He stated that the health facilities will keep people physically healthy, pamper and remove stress from the body of guests.
“While we promote and welcome new tourism developments, we also equally promote and welcome reinvestments to maintain standards to allow our industry to remain globally competitive and stay on top of the game,” he stated.
He further said that the main advantage of increasing the length of stay by adding a variety of activities and attractions is that one can grow tourism without necessarily increasing the number of tourists.
Mokaila revealed the value of all the recent upgrades and additions of the health spa at Mowana Safari Resort and Spa which he said are in excess of P30 million.
“I am sure you will all agree with me that this signifies confidence and commitment by the Cresta Marakanelo Group not only in Botswana’s tourism investment climate but also in its health potential in the future,” said Mokaila.
For his part, the Managing Director for Cresta Marakanelo, Tawanda Makaya, said that the addition of a spa will augment the variety of their leisure market and stated that they intend to make a solid mark in the health and beauty market.
┬áMakaya pointed out that they have partnered with Clarins, which is an international beauty institute with over 50 years of experience in beauty needs.
“Our understanding of growth is not limited to the number of rooms under the Cresta portfolio but also the number of strategic business units and ancillary services to make the guest’s stay longer and comfortable. We therefore view this Health Spa as a profit centre with a discrete marketing plan,” said Makaya.