In a bid to transform its corporate image as well as business strategy, the Botswana National Youth Council (BNYC) will on Friday launch its new brand strategy at the Gaborone Sun.
The youth council was last year marred by controversies that led to some executive committee members resigning. This year, they plan to strengthen their image.
Tapologo Kwapa, interim committee member and branding committee chairperson, said that the new strategy will better define their identity and brand promise to all stakeholders. However, the BNYC’s core identity will remain the same, he said.
Kwapa said the BNYC is still the “trusted ally working to develop the youth of Botswana” and added that the council has made a commitment to deliver innovative and result-oriented solutions to challenges faced by the youth. He said the Council’s slogan is, ‘empowered youth, an inspired nation.’
“To reinforce this identity, we have focused our core philosophy on becoming a trusted partner with the ministry of youth sports and culture, as well as youth irrespective of cultural, political and educational background, and all relevant stakeholders,” said Kwapa.
Kwapa said that the new brand has tried to exemplify a distinct identity and philosophy. The brand, he said, will radiate a simple sense of elegance, sophistication and harmony.
“Our signature was carefully created to encompass and represent our brand’s philosophy. It embodies the idea of symbiotic relationships, diversity, balance with flexibility, and the undeniable synergy of two halves uniting to create a greater whole,” he said.