Monday, September 21, 2020

‘Best selling’ Indian lager now available in Botswana

Smithshine Enterprises, a company co-owned by an indigenous young Motswana entrepreneur, Thabo Moipolai, and two Indians, brings to Botswana Kingfisher, an Indian lager touted as ‘the world’s best selling Indian larger’.

Kingfisher, whose owners say is ‘the king of good times’, is the flagship brand of United Breweries.

One of the directors, Pritesh Vashi, told The Sunday Standard that Kingfisher is produced by United Breweries of India, which is one of the largest brewers in the world. He described the beverage known as “a refreshing premium beer of great taste.”

“This is the beer for the socially upward, outgoing, fun loving, stylish, glamorous, fashionable, trendy and popular people,” he stated.

He said the beer, ‘which has a uniquely full and hoppy taste, combined with its smooth palate, has earned the brand a listing in the majority of Indian restaurants throughout the UK.’

Kingfisher is now available in over 52 countries and is exported from the United Kingdome (UK) to Europe and North America and from India to major markets in the Middle East, South East Asia, the Far East and Australasia, and it is also served on board six international airlines. Kingfisher is available in both draught and in bottles.

Officiating at the launch held at the Cresta Lodge on Thursday, Specially-elected MP, Botsalo Ntuane, stated that the arrival of Kingfisher must be seen as part of the economic diversification of the country. He said the venture, which will soon distribute spirits, brandies and other clear spirits from the Universal Breweries stable, will create employment and increase the country’s pool of local entrepreneurs.

As part of brand building in Botswana, Ntuane stated that Kingfisher plans to become a partner of the local fashion industry.

“The Kingfisher brand is also involved in sports sponsorship and notably it already sponsors the East Bengal Football Club that won the Asian Football Championship of 2003,” he said. Depending on the levels of consumer support, he said that Kingfisher intends to explore sports sponsorship in Botswana as well.

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