Tuesday, April 23, 2024

PPC and Spar gang up to give back to customers

Botswana’s biggest cement maker, PPC Botswana, has once again launched an exciting competition – dubbed More n’ More that is aimed at cushioning the customers from the effects of high commodity prices.

The competition, which is a first of its kind, is being chaperoned by both PPC Botswana and Spar, the Botswana retail chain. The forged strategic partnership will see PPC’s customers being rewarded for brand loyalty through the Spar loyalty program nationwide.

Launching the competition, Werner De Beer, the General Manager at PPC Botswana, said motivation to come up with such a unique competition stems out of the tough times the world is facing, following the new challenges stemming from rising international commodity prices, including fuel and drought-related concerns on food security.

“We have searched within ourselves as a company to see what we can do for our loyal customers in these difficult times, hence we have come up with this competition,” he said.

The competition is such that anyone who buys 25 bags of BOTCEM or 20 bags of SUREBUILD cement or one ton of PPC cement stands a chance to win P2 500 worth of groceries every month for a year and a grand prize of P100, 000 cash. The promotion kicked off on 1st July 2013 and will end 30th September.

De Beer said the partnership is a way of giving back and shows their appreciation to their customers who drive their commitment to quality products.

He added that PPC continues to play a critical role in Botswana’s development through the construction industry because they are driven by their commitment to quality assurance.

“We are proud to associate our brand with that of Spar, a strong and reliable brand in the market, which could ensure we deliver the initiative,” said De Beer. The promotion is a first of its kind and nature. PPC Botswana is mostly known for its signature industry-wide PPC number 1 Builder competition, which rewards outstanding projects in the construction industry.

Commenting on the partnership, Bobby Rushforth, the head of marketing at Tsesteng retail group Spar, said he was pleased with the partnership.

“When two strong brands come together, clients are always the winners,” he said. “PPC and Spar bring good quality products which are designed for their delight.”

Last year, the Minister of Infrastructure, Jonnie Swartz, endorsed PPC’s approach to development of the construction industry by calling it more than just a cement company.


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