The search for Miss Botswana is said to be running smoothly so far as they have completed the first leg of the scouting in Maun where, according to the recently appointed organiser, David Abram of Sweet Baint, went well.
The talent scouting will this weekend proceed to Francistown, Selibe Phikwe, Palapye, Gaborone and Kanye.
Tapiwa Preston, the outgoing Miss Botswana 2012, is scheduled to crown Miss Botswana 2013 on April 27th 2013 at the Gaborone International Convention Centre after a messy ‘Divorce’ between the Botswana Council of Women and former organisers, 63 Entertainment, which was settled by the courts.
Following last year’s failure to hold the pageant, the BCW awarded a new three-year contract to Sweet Baint and Pleasant Worthy, led by David Abram and Tops Mosupi Lesole, respectively, to plan and organise this year’s Miss Botswana.
Bogadi Ngwako, a BCW representative, said that the selection was done through an open tendering process.
At a media briefing, the director for Sweet Baint, David Abram, expressed gratitude towards the BCW for giving them the opportunity to be a part of Miss Botswana. “We have always wanted to be a part of Miss Botswana.”
Abram further stated that they will do their best to align to Miss World International’s standards of selecting a queen on the merits of “beauty with a purpose”.
He said that they intend to bring Miss Botswana closer to Batswana and improve on the media relations.
Regarding the ongoing talent search, Abram said that they have since selected 7 ladies in Maun.
The contestants are said to be happier with the level of maturity presented by this year’s organisers and is confident that everything will run smoothly until the Grand Finale when the Queen will be crowned.
Abram also stated that the BCW are also particularly happy with the new organisers since they too also play a major role in the preparation process.
Regarding publicity, Abram explained that an extensive marketing strategy will be rolled out very soon and their marketing team will set out prior to the scouting team to search for talent across the lengths and breaths of the indicated areas to ensure that they reach as many Batswana as possible.
Abram said that he is confident that they will get more contestants from outside Gaborone than they have had in previous years.