President Ian Khama has flown to out to Germany to attend the International Tourism ExhibitionÔÇô ITB Berlin 2017.
President Khama has been invited as the Guest of Honour, and he will deliver a Keynote address at the global event. The International Tourism Exhibition is an annual event held in Berlin, Germany and was launched in 1966 with a view to promote global tourism. It is regarded as the World’s Leading Travel Trade Show.
In March last year, government partnered with ITB Berlin 2017, in order to boost Botswana’s international awareness as a tourism destination of choice and the country will be afforded an opportunity to share experience and success in the tourism sector. This will further enable Botswana to showcase her cultural heritage, market services and tourism related investment opportunities.
Botswana has been participating at the International Tourism Exhibition for the past 15 years.