Signet, De Beers reinforce Botswana ties as diamond industry battles weak demand

Signet Jewelers and De Beers are reinforcing a partnership spanning diamond mining, manufacturing and retail, placing Botswana’s economic transformation, local craftsmanship and responsible sourcing at the centre of efforts to revive consumer demand for natural diamonds.

The relationship was highlighted at a reception at the National Museum in Gaborone on Friday, celebrating Botswana’s 60 years of independence and its contribution to the global natural diamond industry. Senior executives from Signet, the world’s largest diamond jewellery retailer, had earlier visited Jwaneng, widely regarded as the world’s richest diamond mine by value.

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