Kgalagadi Breweries Limited (KBL) last week reached out to hordes of musicians in Francistown in a bid to propel their interest to compete and perform in the upcoming St Louis Summer Splash Festival, which is scheduled for the 17th of December this year in Gaborone.
The Marketing Manager of KBL, Thabiso Botlhole, who was accompanied by the prominent radio DJ Robbie Rob, encouraged the musicians who thronged the conference centre at Thapama Hotel in huge numbers that it is time they take the opportunity and expose their talent to Batswana or even the world at large through such a platform.
“The St Louis Lager Summer splash festival brings music lovers, fans, musicians and the St Louis lager brand together and through the support of the brand, fans will be given an opportunity to select the line up for the festival by voting for the artist or band that they would like to see perform at the festival,” he said.
Botlhole said that the St Louis brand is committed to staying true to its local roots and developing local talent. Explaining the procedure of the voting for artists, he said that a customer who buys a St Louis beer will be required to send a code which is written under the lid of the bottle and write the name of the artist through a cellphone to KBL. He encouraged musicians to register their names to contest for the selection.
“Once the registration has taken place, an adjudication panel of industry experts will deliver a list of 30 artists or groups that the public can choose from and the public will be notified of the qualifying artists through the media and they can then vote,” he said.
He further explained the registration and adjudication process saying that artists will be required to collect a form from all the KBL offices in Botswana, fill in their details and drop them back to the offices. He added that the adjudication will be done based on the quality of the music by the artist, rewarded target market appeal, repertoire of hits by the artist and radio airplay of the artist.
Botlhole said that after that, 30 artists will be published and broadcast in the media for the public to vote and on the 4th of November this year 15 top artists will be selected the 30 artists preferred.
“The public will then vote for the final seven artists who will perform at the festival,” he concluded.