WesBank, the leading vehicle and asset management financial institution, is to organize Motor Show next week, with the aim of jerking up the sales of brand new cars, which have been hit by the influx of second hand Asian cars.
The two-day show will be held at Ditshupo Hall and will run from January 26 to 27. A total of 14 motor dealers will showcase their new models.
“These are only Gaborone-based motor dealers who are representing 23 different franchises,” WesBank General Manager, Francois Bester said.
The Motor Show, which will be staged for the first time in the country, is expected to bring dealers and customers together and will be spiced with a flare of fun. That will involve showrooms being partially moved to Ditshupo Hall, jumping castles for the kinds of the families that would be there and, WesBank personnel being on hand to assist those who would like to buy cars.
“The plan is to do it annually if it proves to be successful,” he said. “We will be having our people at the exhibition so that they can attend to customers. “The idea is to get the customers to experience our service and our turn-around time which is second to none,” WesBank Corporate Manager, Kgpodiso Justine Moeti, said.
“We would like the customers who apply for finance at the show to get the same treatment as those who apply at the bank branches,” she added.
The exhibition also comes at a time when the country is looking up at a mining boom in the north, which is expected to spill into some other sectors of the economy ÔÇô including the banking sector.
“ We are geared for growth in the north and we have branches in Francistown, Maun and Selebi Phikwe,” Bester said.
The mining sector, which is currently embroiled in a stiff competition for artisans and other qualified personnel through higher salaries, is expected to bring new clients with different tastes for cars.
Some of them are expected to have an appetite for luxurious brands and models, such as JL 350 and 500 and CLS 350, 500 and 63, which is a face-lift of the old CLS. Naledi Motors will officially launch it during the show since it came onto the local market some two months ago.
The mining sector’s strong performance is expected to filter into other parts of the economy as some of the services are being outsourced.
“ A lot of business is going to be outsourced and these are the people that we are targeting. We also hope that the mines will seek some funding,” Moeti said.