X-Models recently hosted a boot camp as a way to reach out to aspiring models and prepare them for the ups and downs of the industry. Lessons on etiquette and professionalism were the order of the day. ‘’We want the models to be professional, have good manners, communication skills and punctuality,” said Leatile Motlhalamme, the event coordinator. The bootcamp was held at Molapo Ace Volleyball Sports Complex as models wore beach attire to take on the cause. “The dress code is aimed at making models feel free and comfortable in their bodies in order to take the world by storm,” Motlhalamme said.
Various speakers such as KO photography shed light on billboards and magazines while Mjamaica the comedian spoke about confidence. The Jacks Gym General Manager Irene Decheve spoke about nutrition and dieting as an integral part of a model’s career. Choppies Marketing Manager Rajesh Ottapash spoke about personal branding, product placement and being a good sales agent. During the day, Jacks Gym instructor trained them on kata, Zumba, fitness exercise, and taught the models on ways to keep fit and healthy. Models engaged in volley ball tournaments and runway classes. “Every model needs to eat right so that they appear good and be able to sell the clients’ products exceptionally well,” the instructor said.
Experienced models taught the young models how to walk on the ramp and what to expect when going for modeling castings. They also taught them how to work well with fashion designers as well as how to handle their wardrobe. Motlhalamme addressed corporates through the media to urge them to use local modeling agencies for advertisement and work. “I urge the government to make laws that will force franchise retailors in Botswana to use only local models for advertisements on billboards, television and other commercials to boost and grow the local modeling industry. Awareness was raised on pricing and the rights of models so that they do not get exploited.