The Botswana National Sports Council (BNSC) has launched its revamped website and a new bi-monthly sports magazine, Scoreboard.
The two offerings were officially launched on Friday by the BNSC vice chairperson, Dr Nomsa Mbere.
Speaking to Sunday Standard Sport after the launch, BNSC’s Marketing and Communications Manager, Modipe Nkwe, said the revamped web and the magazine were designed with the intention of giving affiliates and sponsors a platform to pass much needed information to players and the public.
He says the website has been redesigned to give sponsors much needed exposure and mileage for their input to sports development in the country. Modipe says sponsors will be given an opportunity to advertise themselves online as a way of giving back to the support they have shown to sport in the country.
He, however, says that allocation of advertising space and time will depend upon how much a sponsor has given out to sport.
Modipe says the website will help better articulate issues relating to sport and sports policies in the country by giving serious analysis and features from affiliates and players’ perspective.
While acknowledging that there is a wide coverage of sports in the media, he says the creation of the two was necessitated by the fact that they have no control over coverage given to sport by the media houses.
He says the magazine and website will be of great value as they seek to give sports a balanced and unbiased coverage and will be focusing solely on sport. The website will not only cover all BNSC affiliates but will also have a database of all sport codes histories. The site will also have link ups to affiliates’ website to give visitors access to their chosen codes websites.
For his part, Muhammed Ismail, the Managing Director of Weblogic, the company tasked with the creation of the website, says the website was created with the intention of giving communication to people, who are not Information Technology (IT) specialists, control over the website. He says it will give them power to upload content without the help of the IT departments.
In her launch speech, Dr Mbere alluded to the fact that the success of both the website and the magazine will depend on affiliates bringing in news and information. She urged affiliates to use the website as it will give them a platform and the opportunity to converse and share experience and ideas.