The Botswana Confederation of Commerce, Industry and Manpower (BOCCIM) has invited the Managing Director of Debswana, Jim Gowans, to inaugurate its 17th Northern Trade Fair, which will be held from the 26th to the 29th of May this year in Francistown.
In an interview with the Telegraph, the Regional Manager of BOCCIM in Francistown, Eileen Van Der Erst, revealed that BOCCIM decided to invite the MD looking at the fact that Debswana has a much better ground to share its experiences of how it managed to survive the recent economic crisis.
“Gowans, being the MD of the giant mining company, which was heavily hit by the economic recession, can be in a better position to share with the private sector how they are dealing with the situation and how they can help contribute to the economy of the country in relation to the theme “The road to economic recovery powered by the private sector,” she said.
Van Der Erst went on to add that during the four-day fair, there will be seminars and panel discussions hosted by some participating organizations in line with the trade fair’s theme and added that as one of the highlights of the trade fair, a fashion show will be held. She said that this year’s trade fair is expected to draw the attendance of prominent figures of the society, ranging from top well known socialites and individuals. She added that the fashion show will be used as a platform to give an insight into the latest styles, inspirations and also showcase collections from young and upcoming local Botswana designers.
“The Trade fair represents a significant opportunity to enhance brand and product visibility, promote new and existing products, generate leads and drive incremental sales and, in addition, it enables participants to stay on top of the latest industry trends, gain competitor insights, make key industry contacts, and further solidify relationships with current customers,” Van der Erst said.┬á┬á
She added that for business people to continue benefitting from BOCCIM shows that they are able to create awareness for their products or services. She also said that the much needed interaction between business people and the general public provides opportunities for new channels of meeting with potential business partners, which could be the essence in facilitating one’s business prospects.
Van Der Erst also told the Telegraph that in BOCCIM’s 16 years, the number of exhibitors and public attendance has been increasing. She added that all vital sectors of the economy, such as Agriculture, Retail, Textiles, Health, Technology, Business Networks, media houses, Government Service Points, Manufacturing will feature during this year’s fair.
“As I am speaking to you there are many different organizations that have already booked and we expect our two halls to be full during the trade fair,” she concluded.