Tuesday, January 25, 2022

Fairgrounds introduces e-tickets at the consumer fair

Fairgrounds Holdings this year is expected to introduce electronical tickets entry system during the upcoming annual Botswana consumer fair in Gaborone, which starts tomorrow (Monday).

Fairgrounds Holdings Chief Executive Officer (CEO) Michael Montshiwa said when briefing the media recently that the introduction of e-ticketing system has been out sourced to avoid long queues of consumers entering the Fairgrounds.

“Over 500 exhibitors have booked stalls and we are expecting over 50 foreign exhibitors as well to participate at the fair,” said Montshiwa.

He emphasized that the fair still remains the biggest event in the country, bringing together consumers and manufacturers in direct contact to exchange business ideas. He added that, as organizers, they are committed to ensuring the event continues to grow with new additions introduced yearly to enhance value and excitement.

“The fair gives an opportunity for businesses, especially small micro businesses to build on their business models, develop their market strategies, emphasize their brand and connect to the right purchasers and suppliers,” he said.

┬áMontshiwa further pointed out that the consumer fair is aimed at bringing in direct contact between consumers and manufacturers as well as creating an interactive forum for both local and foreign entrepreneurs, to share business ideas whilst enhancing competitiveness. He added that the fair also continues to promote SMME’s by creating a platform for them to market their goods or find new markets.

“This year we are targeting over 65┬á000 attendants as we previously received about 60┬á000 in the past two years,” Montshiwa stated.

He was optimistic that having foreign businesses exhibit also opens doors for potential trade, specifically for Botswana-based manufacturers and suppliers.

“We have been receiving many enquiries from neighboring countries and we are optimistic to have more than 10 this year which will include South Africa, Japan, Nigeria, Ghana, Swaziland, Lesotho and Japan to mention a few,” he said.

Fairgrounds Holdings CEO is optimistic that attendance will improve tremendously this year as they believe the public still views the event as an important platform for shopping, discovering and exploring new business ideas.

“Our targets, as exhibitors, are all sectors of the economy including government departments, parastatals as the fair assists them to disseminate information on their mandates. ┬áLocal cleaning, security and catering companies will benefit from the fair.

He also revealed that Vice president Ponatshego Kedikilwe will officiate during the prize giving ceremony scheduled for July 25 while the annual fair is scheduled for July 22-28 at Fairground Holdings.

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