Tuesday, April 16, 2024

KBL places focus online in a move aimed at educating its consumers

In a bid to ward off criticism from anti-alcohol movements, Kgalagadi Breweries Limited (KBL) says it has taken to the internet in a quest to provide accurate and balanced information on alcohol and responsible consumption.

The brewer through the website, www.talkingalcohol.com, educates users in an engaging and easily understood format, employing the latest research and expert advice as a way to instill and promote the responsible consumption of alcohol beverages amongst Batswana.

KBL’s Corporate Communications Manager, Mokoro Ketsitlile, said the company has consistently reiterated its commitment to provide alcohol beverage consumers with easily accessible, accurate and balanced information.

He added that it is a way of ensuring that all their stakeholders understand the risks that arise from irresponsible drinking.

Ketsitlile pointed out that talkingalcohol.com was officially launched in Botswana in 2009.
He said it is hoped that the rapid proliferation of internet services, increasing connectivity and ease of web access through 3G cellular telephony, particularly among the youth, would place the website as a unique and increasingly relevant platform through which to engage stakeholders, helping them to make more informed choices regarding alcohol consumption.

“Alcohol responsibility is one of the critical pillars of our sustainable development strategy. We care about the harmful effects of irresponsible alcohol consumption on both individuals and the society; hence we always encourage retailers, consumers and parents to regularly visit the website,” he said.

He emphasised that KBL is an affiliate of SABMiller plc, the global brewer, which hosts the talkingalcohol.com website to ensure that the latest information is easily available to stakeholders.

He added that it is also useful for consumers, when it comes to helping them to make the right choices, when it comes to responsible alcohol consumption.

“Talkingalcohol.com is available in seven languages and can be accessed from eighty five countries worldwide,” said Ketsitlile.

He urged more people to visit talkingalcohol.com in order to obtain factual information to help them to make informed and responsible choices when it comes to the consumption of our alcoholic beverages.

He stated that as the leading brewer and distributor of alcoholic beverages in Botswana, creating awareness of the dangers and issues that arise from the misuse and abuse of alcoholic beverages remains a matter of top priority at KBL.

“The website also hosts interactive links to other global alcohol-related resources, including the latest news and society’s views on alcohol,” he said.


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