This year, the annual St Louis “Keep It Fresh” Festival brings you a differentiated & ownable summer experience deeply rooted on consumers key passion point, music. Through the St Louis Lager Keep it Fresh, the brand seeks to bring together mixed gender groups to create shared, unique, memorable, celebratory moments while enjoying extended refreshment with their favorite beer brand St Louis Lager. The ever-popular St Louis Fresh Fest has evolved over the years and this year it will be celebrating six (6) years in style on October 28th, 2017 at the Duma FM Grounds from 12 p.m. to 2 a.m.
According to KBL’s Mainstream Brand Manager, Mpho Motlhabane;
“This year’s St Louis Lager through Fresh Fest will once again deliver on its brand promise and Keep it Fresh by bringing friends together to dance to the music of the NOW, allowing them to make the now last and create long lasting memories”.
To create these memorable moments, over twenty (20) local and international acts, are billed to perform at this year’s event. The headline act for the event is the Award-winning, International renowned Nigerian artist Davido with popular hits like If, Fall, Skelewu to mention but a few together with South Africa Superstar Nasty C. Unlike the previous years, the show has a staggering lineup of 98 % of Botswana‘s all-star local artists, such as the sensational ATI, Drama Boi, Vee Mampeezy, Amantle Brown, Ban T, Han C, MMP Family, Sasa Klass, Scar, Team Distant, Ricky Lamar, Robbie Rob & Brando, DJ Kuchi, Mr O, DJ Roots, Guyvous and many more refreshing acts.
For the past 28 years, the St. Louis Lager or Moitshephi as it is known to many has been quenching Batswana’s thirst in their hot climatic conditions. Renowned for its distinctively easy drinking, and fine filtered for a crisp, fresh finish, St Louis Lager grown to become synonymous with Botswana’s culture as Batswana don’t wait for an occasion to celebrate, but rather find uncomplicated enjoyment in everyday pleasures.
Public Safety and Smart Drinking Ideals form the core of what we stand for as a reputable corporate entity. This time around we are taking it to another level, over and above the out-of-this-world ambience, we have beefed-up our security to ensure our patrons are safe throughout the event. Over 300 security personnel and bouncers with trained guard dogs and horses complemented by support from the Botswana Police Service (BPS), will be manning the event to ensure that order and accountability are maintained at all times. With our light, refreshing and sessionable St Louis (3.5% Alcohol) brand that is in-sync with our consumers’ active lifestyles, we will also be helping to empower consumers to make smart drinking choices by ensuring they have access to Lower-Alcohol product. Furthermore, consumers are reminded that no glass containers or bottles will be allowed entry into the Duma FM Grounds and that any breach of this requirement will be dealt with swiftly as it is linked to assuring public safety and contractual obligations. Furthermore, young Batswana will be offered an opportunity to set up food stalls for Free at the event, including kickstart winners that are into catering.
The St Louis Lager Fresh Fest organizers wish to also take this opportunity to refute allegations, mostly on social media, that the award-wining Davido might not perform at the show as this is not true. KBL has been given assurance that the artist will definitely be performing at the St Louis Fresh Fest.