Kgalagadi Breweries [KBL] recently, brought the beach to our otherwise landlocked home when they unveiled their new look St Louis Lager in all pomp and flair at a packed launch in Gaborone, the first of a series of events planned for this year’s campaign.
On Saturday 22nd November, at an exclusive beach party on the Universal Plaza rooftop, local Dj’s and Artists, a completely local line-up treated lucky guests to an irresistible live-set performance that had guests loving every minute of the fun charged launch party-to-remember. Artist, Ati had the audience mesmerised and left them chanting for more when he finished his set. Team Distant and Dj Kuchie also had the dance floor moving to their beats as they danced the night away.
Proud to be the first locally conceived Botswana beer brand ÔÇô St Louis proved more than ever that it better understands the progressiveness of Batswana, how they celebrate every friendship and soak up Botswana sunshine as they look to the future and seize new opportunities. The new look is progressive and it represents living in the now and looking forward to the future, it’s about celebrating Batswana today and tomorrow.
Intrinsically St Louis Lager is a crisp, fresh tasting beer that is as modern and future focused as Batswana. The innovative, local brewing process includes fine filtering for bright clarity and the freshest taste. From the first cool, crisp taste to the refreshing finish, each sip enhances moments of spontaneous celebration. Just like the uplifting spirit of the Batswana who drink it, St Louis is a beer that allows you to live life to the fullest. It sparks a sense of on-going optimism. Its brilliant, fresh taste fills you with a sense of clarity, and the presence of mind to look forward to what the future holds.
Following the launch of the new look, St Louis will join the hash tag trend and will run a new campaign under the platform #takeafreshperspective which is about Fresh thinking, being future focused, home grown optimism, bright outlook on life, clarity of thought and last but not least making the most out of every moment. #takeafreshperspective will also be the new pay off line for St. Louis lager moving away from #refeshingbatswanathirst.
KBL Marketing Director, Sesupo Wagamang said,“Strategically what we have done is align the new look St. Louis Lager with the way of life in Botswana which is about celebrating today and tomorrow, knowing that tomorrow is a new day, a fresh opportunity to do more, shine brighter and go even further. It’s about living in the now and looking forward to the future”
On Social media one can connect with them www.facebook.com/StLouisLager or Twitter @StLouisLager, he added.
