With the annual desert race already a distant memory, petrol heads who have reluctantly retreated to their respective couches for some vicarious on-screen adrenalin rush can despair no more.
St Louis Export has come to the rescue and this time they have taken it to a whole new level with the launch of their Formula 1 competition that will see four lucky consumers fly all the way to Brazil for the Brazilian Grand Prix on 24th November 2013.
Car racing does not get any better than F1 and with the excitement of the impending 2014 FIFA World Cup there is no better destination. Red Bull’s Sebastian Vettel’s defence of his World Championship may seem like a foregone conclusion but the competitive nature of the game remains.
St Louis Export has, throughout the Formula 1 season, been partnering with select venues to screen various Grand Prix races taking place around the world.
The crisp and refreshing taste of St Louis Export has set itself apart, much like Formula 1, with its distinct taste and unique crystal malt that acts as a unique catalyst.
St Louis Export is running the promotion to reward St Louis Export drinkers, giving them an opportunity to win a once-in-a-lifetime experience.
“This promotion is simply KBL’s way of thanking and rewarding some of our loyal customers and to celebrate a successful end of season for Formula One,” said Amakura Erbynn, Marketing Manager of Premium Beers at KBL.
“We are proud to have earned our position and reputation as a premium beer. To get involved in premium sporting events, then, could not be more exciting and even more humbling.”
The promotion will run from 16th September 2013 to 3rd November 2013, and entrants will be required to SMS a unique code found in St Louis Export underliners to the number 16565 in order to qualify for the prize. The winners will win an expenses paid trip to Sao Paulo to see the Brazilian Grand Prix in style, not just taking in the race, but also seeing what the Brazilian city has to offer its premium visitors.
“This is an exciting promotion we feel our consumers will truly enjoy. It isn’t just about a competition; it is about embracing the thrilling culture of Formula One sport and celebrating its heritage and its sense of vitality,” Amakura said.
The competition was launched at Masa Square where a Formula 1 racing car was also unveiled for the public to catch a glimpse of the car they have resigned to only seeing on screen.