Following a successful campaign that saw St Louis Export recognising and rewarding 40 upcoming and successful young people, the Crystal Chats are back again. This time, however, the chats will not be limited to Gaborone.
“We will be taking them to Francistown and Maun where we will identify the catalysts in the respective areas to take part and share their experiences,” said the account executive at Hotwire, Mbaakanyi Macheke.
He said the chats are just a continuation from where they left off. He said just as was the case in past, they will continue to diversify their search to identify influential young people under the age of 40 from various sectors of the society.
The Crystal Chats follow a talk show format where chosen guests speak to the host and answer questions about their industries, careers and themselves as people in front of a live audience.
The set up provides a unique opportunity for both the chosen catalysts and their audience to interactively tackle issues of concern involving the youth. “The campaign so far has unearthed talented and inspiring young individuals and the aim of St Louis Export is to continue to reveal the doers of our communities,” Macheke said.
This past Thursday, 25 September, St Louis Export hosted the first instalment of the Crystal Chats season two, held at Liban Restaurant (i-towers).
The theme of the event was Talking My Way to Success’. Taking their place on the couch this time were Percy Raditladi, One Rabantheng and Brando Keabile. The trio boasts a wealth of experience from radio with Raditladi notably being the founder of Yarona FM. They shared their experiences and responded to questions from the floor.
“Judging from tonight’s attendance it seems Batswana have really looked forward to the return of the Crystal Chats,” said Marketing Director (KBL) Sesupo Kewagamang. “We are humbled by how well friends and family of St Louis Export have received the Crystal Chats over the past two years.” He said featuring the trio of Raditladi, Rabantheng and Keabile was just part of their appreciation to the media for the role it has played in helping to establish their brand.
The Chats were born as a spinoff of the Top 40 under 40 initiative. The Crystal Chats on The Road Tour is expected to provide a stage for ordinary Batswana who are making a difference in their respective regions.
The 2014 Crystal Chats will head to the north over the next couple of months. “Within each town, the Chats will follow the format of themed discussions relevant to each locale,” said a statement from KBL.
“We look forward to meeting Batswana outside Gaborone who have interesting and insightful stories to share. Francistown and Maun have consistently risen regarding their support of our brand and as a result we are passionate about taking the Chats to these towns.”