Big Bother Africa has returned with a whole new reality show that kicks off today, (Sunday) under a new name: Big Brother Amplified, this time in partnership with the world’s biggest soft drink brand, Coca Cola, bringing with it great expectations.
Running 24 hours a day, 7 days a week for 91 days non-stop with a dream grand prize of USD200 000, the sixth season of Africa’s biggest reality show, according to organizers, will include more drama, emotions, excitement and suspense.
According to M-Net Africa Managing Director Biola Alabi, the relationship between the two companies opens a fresh new future for the Big Brother Africa franchise.
“We are thrilled that Coca Cola, one of the most innovative and iconic companies on the globe, has formed a strategic alliance with M-Net for what is our most dynamic show on the continent. This is a testament to the power of this series and the enduring popularity it enjoys with audiences through Africa for its themes of African unity, cultural diversity and fun entertainment.”
Coca-Cola Nigeria Marketing Director, Austin Ufomba, said, “Coca-Cola is delighted to partner with M-Net to refresh and amplify Big Brother Africa, the hugely popular reality TV show that has become a unifying entertainment platform for the continent’s youth.”
He continues, “As a brand, Coca-Cola has consistently promoted Friendship, Optimism and Happiness – all of which are values that Big Brother Africa equally espouses. Our partnership with M-Net on this franchise will give the viewers a more intense experience of Open Happiness during the 91 days of this new season, aptly tagged ‘Big Brother Amplified’. Our flagship brand will be supported in this task by Eva, our premium bottled water; Cappy, our fruity juice brand; and Sprite, our edgy lifestyle brand. Significantly, Big Brother Amplified will begin airing in May 2011, when we celebrate Coca-Cola’s 125th Anniversary.”
The contestants will be revealed today when the game commences. With spills and thrills expected, it will be 91 days of entertainment. Fans of the show can get news and updates on Twitter and Facebook, and on the show’s dedicated website www.mnetafrica.com/bigbrother. With our country’s own representative amongst the contestants for the grand prize, Batswana will be glued the screen for the next three months.