Monday, March 4, 2024


Business Botswana (BB) has implored governments and lawmakers to realign labour laws and policies to the new realities of the workplace.

It is calling for measures to be put in place to ensure workers are protected from negative impacts from the 4th Industrial Revolution (4IR).

Speaking at the 5th annual Serenade business seminar Business Botswana President Gobusamang Keebine is of the view that that entrepreneurs and business people need to understands that face to face interactions are here to stay.

He also added that there are some things that cannot be automated. He said with the complexity of innovation customer will need product and service experts that will not only sell to them but will offer specialized support.

“Industrial revolution driven by rapid technological advances has the potential to change everything,” said Keebine.

He believes that delivering a customer experience that differentiate them from competitors; personalized service and interaction with their customers is the way to go.

He also stated that it is an acceptable and undisputed fact that 4IR is here; adding all is in disruption in as far as technological innovation and advancement is concerned.

Keebine stated that research shows that since 2015 when the UN established the sustainable development goals, the development community has been excited yet weary as the sustainable development goals are high, the challenges are equally vast.

He added that the question to be asked by themselves is what is the 4th Industrial Revolution; and what does it mean in their daily lives, are some of the questions those trying to comprehend go through.

He further stated that there would be new growth, benefits and opportunities yet the impact on the world ecosystem could be disastrous if all sectors, government, business, civil society, and academia is not working together; businesses must and can play a critical partnership role and increase accountability. He said business is increasingly expected to partner with other organisations to address social and environmental problems while at the same time be profitable. He further said that collaborations and strategic partnerships are fundamental to improving business outcomes.

“Fourth Industrial Revolution is described as a fusion of smart technologies that is blurring the boundaries between the physical, the digital and the biological worlds,” said Keebine.

He further stated that studies show that while there are emerging debates around Africa’s role within this evolving technological context, very little attention has been paid to how African women fit into the this process. He said that automation in productive sectors is bound to place women employment at as they are largely found in low-skill and routine professions. He stated that in specific female dominated industries technology will reduce jobs; and that 4IR will further entrench gender inequalities.


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